In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.
This course will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.
At the end of this course the participants will be able to:
Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
Identify a variety of launch success factors that will improve launch process planning and execution.
Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.
All staff concerned with their organization’s growth and profitability. This could include Business Development Managers; Marketing; Sales Product and Brand Managers; R & D Managers and Personnel; Managing Directors and Directors over a wide range of business areas; and everyone involved in Strategy Planning. This program is worth 25 NASBA CPEs.
NPD Definitions and Challenges.
NPD Objectives and Critical Success Factors.
NPD Reasons for Success and Failures.
NPD as a Key Marketing Strategy.
Assessing Commercial Viability.
Idea Generation and Screening.
Concept Development and Testing.
Marketing Strategy.
Business Analysis.
Product Development.
Test Marketing.
Commercialization.
Life Cycle Stages.
Product Life Cycle Strategies.
The Phase-Gate Process: Structuring the NPL.
The Boston Consulting Group Growth Matrix.
The Product Market Expansion Grid (A Portfolio Planning tool).
Things to Consider Prior to Product Launch.
The Launch Hurdles.
Planning Your Media Schedule and Costs.
Selecting the Launch Team.
Preparing the Product Launch Checklist and Toolkits.
Product Launch Strategies.
Preparing the Press Kit Checklist.
Product Launch Marketing Budget Toolkit.
Preparing the Press Release.
The Product Launch Plan.
Product Overview Document.
SWOT Analysis, Graphic Chart, and the Creative Plan.
Being an operations administrator and planning who does what and when within a team requires a high level of ability and is fraught with difficulties. This training program in administrative operations and coordination will offer a special chance to grasp the abilities needed for this position, from the macro to the micro. From the technical talents needed to plan and implement procedures, to the more delicate abilities of speaking clearly and confidently with others, to the leadership and management capacities to think broadly and organize.
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic vision, setting out objectives, formulating and implementing strategies, and introducing corrective measures for the deviations (if any) to reach the organization’s strategic intent.
Therefore, this Strategic Management Course focuses on delivering a high-level practical understanding of the complete elements of the subject – analysis, planning, implementation, review, development.
Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
A greater grasp of IT governance and management is the goal of this COBIT 2019 Foundation course. COBIT is a comprehensive library of information, tools, models, and resources that enable business executives to achieve their goals for effective governance. Best practices for corporate information and technology governance and management can be found in COBIT 2019 FOUNDATION, the most recent version of the industry-leading framework for these activities.
The economic analysis is a scientific method of research and a logical method of economic study, through which the factors influencing the behavior of economic phenomena can be explained. And it provides us with the different logical tools that are used to derive the different economic theories. If the theory represents the conclusion, the analysis represents the research platform.
There are different classifications of the types of economic analysis On different criteria related to the size of the economic unit covered by the analysis and the degree of comprehension desired by the analyst and can be classified economic analysis: to partial analysis, and comprehensive analysis.