Advertising and marketing communications’ are the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding, and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.
Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online).
Optimize visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies.
Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses.
Apply the insights and skills needed to manage special marketing communications issues and create successful solutions.
Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment
Professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses, and nonprofit entities.
An overview of the marketing mix
The role of promotion in marketing
The elements of the promotion mix
Advertising
Personal selling
Public relations
Sales promotion
Promotion mix strategies across the Product Life Cycle (PLC)
Creating an event concept
Key elements of event design
Event planning and execution
Aligning event elements with a company or brand identity
Creating an event check-list
Marketing communications objectives
Characteristics of a successful campaign
Steps in creating an advertising campaign
A typical IMC plan template:
Situational analysis
SWOT analysis
Marketing communications objectives
Marketing communications message objectives
Marketing communications strategies
Marketing communications mix
Marketing communications budget
Marketing communications media scheduling
Marketing communication implementation, monitoring, and control
The role of the advertising agency
Typical full-service agency organization
What to ask from the advertising agency
Team workshop: launching a full MARCOM campaign
Assessing the brand’s strengths and weaknesses
Identifying a clear positioning
Identifying the target market
Selecting a consistent message
Evaluating different creative briefs
Agreeing on the final strategic copy
Traditional versus digital marketing
Some digital marketing tools
Facebook
Twitter
LinkedIn
Google plus
Email marketing
Mobile marketing
Pay per click marketing
Preparing and managing a digital marketing campaign
Website analytics: measuring the effectiveness of digital marketing
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology, and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively.
As a supervisor, the success of your organization rests in your hands. This course provides you with the opportunity to develop highly effective and essential supervisory skills that will strengthen teamwork and organizational success. Also, this course will help you manage everyday operations with greater ease. Furthermore, it will help you leverage both your managerial and people skills to meet your new challenges as the 21st-century supervisor.
This course is designed for participants to introduce to key issues and themes in international development.
Participants will explore and engage in academic debates and discussions around a set of key factors that shape, influence, and constrain the development and prosperity of nations.
The course will explore a number of key themes in international development, including how questions of gender and generation shape the impact of poverty; how processes of globalization, migration, and violent conflict impact development; and how development and the environment are linked.
It also considers what exactly we mean by poverty, and how different ways of understanding poverty feed into different approaches to tackling it.
It will also consider development institutions: what are the key institutions in the architecture of international development? How do they differ, and what are the challenges and opportunities they present? Through this module, participants will gain a solid background in the various factors which shape current approaches to and debates on international development.
By introducing participants to a range of problems in economic development, we will look to analyze how economic theory and models can explain the lack of development in some nations. We will apply such theory to real-world economies to understand the nature of the problems they face and how effective policies can be in tackling the problems.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.
Corporate/Public governance and risk management are critical There is increasing attention being paid to corporate governance and risk management in business schools and among legislators.