Data analysis in a market research project is the stage when qualitative data, quantitative data, or a mixture of both, is brought together and scrutinized in order to draw conclusions based on the data,
Provide the trainees with the necessary knowledge and information on the most important macroeconomic and social data and indicators, and the skills of analyzing the economic and social data and methods of presenting it.
Explain the types, sources, and divisions of economic data at the level of the economy or sector, how to obtain it from its various sources, the methods for collecting this data, and the mechanism for tabulating it.
Apply a logical step-by-step process to produce a sound marketing plan
Devise a marketing plan that builds on marketing audit findings
Organizations and the General Statistics Department.
Department of preparing the annual report in those institutions, and department of economic and social studies.
Central banking departments, studies, and planning departments in government institutions, banking and non-banking institutions, and Arab investment promotion organizations.
General Managers
Marketing Managers
Statistical learning and decision-making.
Scope and functions
Competitive pressures changing the world
The process of determining the viability of a new service or product through research conducted directly with potential customers.
Business management.
Conduct market research and collect customer data
Descriptive, diagnostic, predictive, and prescriptive.
Technical statistics with inaccurate information.
Optimization techniques with inaccurate information
Market research techniques include surveys, interviews, focus groups, and customer observation
Primary market research that can be either in-depth or as simple as asking a question.
Simulation tools and big data and sampling.
Time series analysis.
Chromatography is a biophysical technique that can be used for qualitative or quantitative analysis to separate, identify, and purify components of mixtures.
Marketing message testing
Market segmentation
Product development
Prescriptive data analytics
Finance and econometrics with high-frequency data.
Data mining applications for the tourism industry.
Being an operations administrator and planning who does what and when within a team requires a high level of ability and is fraught with difficulties. This training program in administrative operations and coordination will offer a special chance to grasp the abilities needed for this position, from the macro to the micro. From the technical talents needed to plan and implement procedures, to the more delicate abilities of speaking clearly and confidently with others, to the leadership and management capacities to think broadly and organize.
The term ‘strategic management’ is used to denote a branch of management that is concerned with the development of strategic vision, setting out objectives, formulating and implementing strategies, and introducing corrective measures for the deviations (if any) to reach the organization’s strategic intent.
Therefore, this Strategic Management Course focuses on delivering a high-level practical understanding of the complete elements of the subject – analysis, planning, implementation, review, development.
Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.
Alliances in business are a natural route for development – but not all contracting relationships can truly be seen as alliances. A good, trusting and open relationship is essential for a long-term and successful alliance – and this needs to be practiced by the negotiators involved. Negotiation is inevitably at the heart of every process to achieve what you want, whether in an agreement, bargaining for an item, or closing a deal. At the end of each negotiation, the goal is to seek a win/win outcome – an essential characteristic of long-lasting alliances. This course provides an essential framework for effective negotiation — which will be vital for building and exploiting an alliance - from building the relationship, critical thinking to prioritize goals
A greater grasp of IT governance and management is the goal of this COBIT 2019 Foundation course. COBIT is a comprehensive library of information, tools, models, and resources that enable business executives to achieve their goals for effective governance. Best practices for corporate information and technology governance and management can be found in COBIT 2019 FOUNDATION, the most recent version of the industry-leading framework for these activities.
The economic analysis is a scientific method of research and a logical method of economic study, through which the factors influencing the behavior of economic phenomena can be explained. And it provides us with the different logical tools that are used to derive the different economic theories. If the theory represents the conclusion, the analysis represents the research platform.
There are different classifications of the types of economic analysis On different criteria related to the size of the economic unit covered by the analysis and the degree of comprehension desired by the analyst and can be classified economic analysis: to partial analysis, and comprehensive analysis.