Most business-to-business companies have key account customers and it is essential to secure continuous business from those customers. The ideal outcome is to build relationships with the right decision-makers at different levels in their organization so that you become their preferred collaborative partner. This requires a clear key account strategy and a different understanding of what can bring superior value to the customer.
It is not just about your key account team dealing with the usual buyers. You also need to influence other decision-makers and external stakeholders.
Define the functions of key accounts and their importance for the commercial organization
Identify and prioritize key accounts to measure their profitability and qualify their strategic importance for their company
Classify the different levels of customer relationships to enhance the way they interface with customers
Develop customer-focused plans and strategies needed in the development of key accounts
Build core key account competencies to meet the ever-changing challenges in the market
Global Heads of Key Accounts who want to win more business globally
Key Account Directors who want to become the customer’s preferred partner
Key account managers who require a clear plan
Key account team members who need to contribute to the key account plan
Other managers required to understand the plan and support it
The principles of effective key account management
Understanding the five levels of KAM
Information required to construct a key account strategy
Structuring the key account strategy
Putting your objectives and strategy into context
Identifying the customer’s challenges and Key Success Factors
Finding and filling their capability gaps
Identifying hidden influencers in the key account
Discovering their challenges and priorities
Understanding their attitudes, perception, and motivation
Creating and using personas
How to tackle competitors in the account
Defining your KSFs for the account
Explaining and justifying your strategy and objectives
Targeting to influence the product specification
Building relationships with key decision-makers
Developing credibility outside the account
Communicating inside the key account
Becoming the thought-leader externally and internally
Offering the customer superior value propositions
Communicating to make your prices buyer-proof
Using principled negotiation with the key account
Templates and tools to construct the key account strategy
Tools to manage and control the strategy
Forming the key account team
Using colleagues from different disciplines to add value in the key account
Building and maintaining motivation for your key account strategy
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology, and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively.
As a supervisor, the success of your organization rests in your hands. This course provides you with the opportunity to develop highly effective and essential supervisory skills that will strengthen teamwork and organizational success. Also, this course will help you manage everyday operations with greater ease. Furthermore, it will help you leverage both your managerial and people skills to meet your new challenges as the 21st-century supervisor.
This course is designed for participants to introduce to key issues and themes in international development.
Participants will explore and engage in academic debates and discussions around a set of key factors that shape, influence, and constrain the development and prosperity of nations.
The course will explore a number of key themes in international development, including how questions of gender and generation shape the impact of poverty; how processes of globalization, migration, and violent conflict impact development; and how development and the environment are linked.
It also considers what exactly we mean by poverty, and how different ways of understanding poverty feed into different approaches to tackling it.
It will also consider development institutions: what are the key institutions in the architecture of international development? How do they differ, and what are the challenges and opportunities they present? Through this module, participants will gain a solid background in the various factors which shape current approaches to and debates on international development.
By introducing participants to a range of problems in economic development, we will look to analyze how economic theory and models can explain the lack of development in some nations. We will apply such theory to real-world economies to understand the nature of the problems they face and how effective policies can be in tackling the problems.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.
Corporate/Public governance and risk management are critical There is increasing attention being paid to corporate governance and risk management in business schools and among legislators.