No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role.
Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organization to gain the maximum benefit from your skills within the petroleum, oil, and gas sectors.
But, being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you. Much more than that, it’s about being able to find a compromise, often between complex and conflicting parameters.
This highly-interactive Petroleum Marketing training course is tailor-made for petroleum, oil, and gas sector professionals, and will help you understand how to successfully market in one of the world’s most challenging environments.
Devise and implement a fully-featured petroleum sector-specific marketing strategy.
Understand the economic drivers affecting the international petroleum market.
Use a portfolio of marketing tools to deliver a cogent message
Be familiar with how the media works.
Gain a competitive edge in the fast-evolving petroleum, oil, and gas marketplace.
Those new to the petroleum industry.
Existing personnel in the sector, who are migrating to a marketing-related function.
Marketing staff looking to gain greater insight into the sector.
Staff wishing to understand how the economics of the sector affect their marketing function
The basics of marketing petroleum products, including market dynamics and distribution channels.
Petroleum marketing overview "the key participants and infrastructures".
Commonly-marketed products and the issues & challenges affecting them.
Who to market to, defining your message, customer segments, and their needs & expectations.
The role of effective branding within the petroleum sector.
Key business processes involved in marketing petroleum products to different customers and stakeholders.
How retailers market various petroleum products to their customers.
The" AIDA" model in relation to the petroleum sector.
Refining and highlighting your key brand differentiators.
How segmentation and positioning are critical to petroleum sector marketing success.
Wholesale marketing "how companies market in bulk including to distributors and resellers".
Analysis of transportation, "B2B & B2C", domestic, industrial & commercial and multinational segments.
Product competition in the petroleum marketplace.
The macroeconomic environment" why it matters to the petroleum sector".
Worldwide demand and pricing for petroleum products.
How to analyze the market and evaluate the impact of trends on future development.
Conducting a "PESTEL" analysis – the how and why of your marketplace.
How crude oil and petroleum markets are established on global and regional levels.
How organizations like "OPEC" affect petroleum production markets worldwide.
Marginal utility "where profits are made in the sector".
Product and service differentiation.
Digital Marketing"a definition and petroleum sector-specific explanation".
How to use digital and traditional in an integrated petroleum sector campaign.
Integrating your various social media platforms to maximize reach across the petroleum sector.
Dealing with customers, suppliers,s and other industry stakeholder complaints on social media.
Increasing views likes, and clicks across various digital platforms
When to advertise on social media "how to reach key oil, gas and petroleum accounts via new channels".
Using e-mail techniques to generate industry-relevant click-throughs
Measuring digital impact and footprint.
Developing a full digital strategy in the petroleum sector.
What to do if things go wrong "how to handle a crisis within the petroleum sector".
Liaising with journalists and thought leaders.
Planning ahead "implementing your oil & gas-specific strategy".
Broadcast media versus printed versus online "integrating your coverage".
Demonstrating value and ROI within the petroleum sector.
Internal communications "the benefit of telling your colleagues".
Because supervisory levels are the link between the executive and senior management levels, achieving the organization's objectives, increasing productivity and overall performance of the organization, affects the effectiveness and efficiency of supervisors' performance.
And because of the skills of supervisors in any organization in need of continuous development, and to acquire advanced tools and methods that reflect on the deepening of these skills and activate their role in motivating individuals working, and push them to commit to the goals of the organization.
You need this conference to learn about supervisory skills and advanced methods, to be able to play an effective and supervisory role in your organization.
Managing an office has become an increasingly sophisticated and complex job. The increased demand for speed and accuracy, knowledge of new technology, and an increasingly diverse workforce bring challenges and also opportunities for growth. This dynamic and in-depth course explores some of the more advanced skills which can help an office manager to work more confidently, creatively, and effectively.
As a supervisor, the success of your organization rests in your hands. This course provides you with the opportunity to develop highly effective and essential supervisory skills that will strengthen teamwork and organizational success. Also, this course will help you manage everyday operations with greater ease. Furthermore, it will help you leverage both your managerial and people skills to meet your new challenges as the 21st-century supervisor.
This course is designed for participants to introduce to key issues and themes in international development.
Participants will explore and engage in academic debates and discussions around a set of key factors that shape, influence, and constrain the development and prosperity of nations.
The course will explore a number of key themes in international development, including how questions of gender and generation shape the impact of poverty; how processes of globalization, migration, and violent conflict impact development; and how development and the environment are linked.
It also considers what exactly we mean by poverty, and how different ways of understanding poverty feed into different approaches to tackling it.
It will also consider development institutions: what are the key institutions in the architecture of international development? How do they differ, and what are the challenges and opportunities they present? Through this module, participants will gain a solid background in the various factors which shape current approaches to and debates on international development.
By introducing participants to a range of problems in economic development, we will look to analyze how economic theory and models can explain the lack of development in some nations. We will apply such theory to real-world economies to understand the nature of the problems they face and how effective policies can be in tackling the problems.
A five-day course on the practical aspects of piping and pipeline design, integrity, maintenance, and repair. The participants will obtain an in-depth understanding of the ASME B31 code rules and API standards, their technical basis, and practical application to field conditions.
Corporate/Public governance and risk management are critical There is increasing attention being paid to corporate governance and risk management in business schools and among legislators.