Sustained public relations campaigns can help drive strategic organizational change, build public perceptions, and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.
This powerful program takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver, and evaluate campaigns using the full range of
Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match the PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
Examine a wide range of successful campaigns to judge the different strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Select and use the best tools to add value to the organization at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognized within the organization
Build confidence and mastery through personal coaching and advice
PR Professionals
Marketing Professionals
Middle and Senior Managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior Operational Managers with responsibility for managing teams whose role includes PR Campaigns
Senior Managers up to Board Level with responsibility for the strategic use of Public Relations
People who want to get important modern skills to enhance their profile and knowledge
Perceptions of PR among senior managers
The global information village
Putting a cash value on reputation and the PR that builds it
PR campaigns – their use and their risks
Case study examples – what works and what does not
Practical example – tackling a business challenge
Evaluation
Brand, identity, and image, the basis of reputation
Assessing your reputation and the use of ‘gap’ analysis
The origins of PR and its foundations in the social sciences
Business strategy and problem identification
Problem-solving methods – choosing the right one
Problem analysis – desk research, stakeholder analysis, PEST, and SWOT
Setting measurable objectives
Force field analysis and risk identification
From strategy to tactics
Environmental scanning
Developing a media relations plan
Crisis media relations
Principles of evaluation
Research tools and methods
Channel effectiveness and use of media
Social media and tools
Using influencer strategies to multiply the effectiveness
This course gives essential and in-depth practical techniques that will enable you to excel in your workplace. In this course, you will learn multi-disciplinary best practices such as how to be a better business writer and a master communicator
Over time important business documents, such as letters, contracts, or project documentation, can reach significant volumes and take up precious and expensive storage space. Moreover manually searching for relevant data can consume an untold amount of employees’ time. this course helps organizations to save on facility costs, reduce working hours, and significantly speed up business processes by converting business documents into digital records that can be electronically archived, efficiently managed, and easily accessed.
You can learn the skills you need to help a company implement, manage, and maintain a disaster recovery plan by taking a Disaster Recovery Manager training course. You will also receive a comprehensive understanding of best practices for disaster recovery during this training course.
You can take the exam and submit an application for a "Certified Disaster Recovery Manager" credential once you have mastered all the principles required for Disaster Recovery procedures. You can prove that you have the professional skills and practical knowledge necessary to implement and manage disaster recovery processes in a business by having a disaster recovery manager certificate.
In this course, participants will be sensitized to the recent trends in public relations and develop their skills to carry out contemporary roles and practice of public relations and to identify the structure of the optimal organization and responsibilities of employees of the public relations departments, planning and follow-up work in public relations departments, develop and motivate the performance of employees, planning and organizing a ceremony of reception and bidding Visitors and VIPs, develop effective communication with customers and employees, how to arrange concerts, seminars, and banquets.
This program is concerned with the development of the skills and abilities of the Public Relations Manager. Therefore, the program offers a set of training and concepts necessary to build constructive relationships inside and outside the institution based on scientific bases in building this relationship and planning it and study the extent of the institution's place in the hearts of employees on the one hand and the surrounding community. The program is concerned with providing the man of communication skills and effective communication with others as one of the elements of building relationships and what are the means to improve the internal structure of the institution and the network of formal and informal relations.
The program also provides the trainee with the skills required to make presentations and to negotiate partnerships with relevant institutions through meetings, presentations and cooperation, and partnership agreements.
All businesses in the current environment need a competitive edge. This can be gained through innovative and exciting products and services, or effective and efficient world-class employees. Top performing organizations are passionate about their most valuable resource - their staff. To maintain their high standards a large proportion of their time and energy is spent on continuous professional development, not only of their employees but of their business. This course investigates the tried and trusted management processes, procedures, and methodology used by many blue-chip companies. They use the tools to develop high levels of performance from their staff. This in turn ensures the future and reputation of their companies through innovative development, service, and evaluation. This course offers participants practical solutions to work-related issues.
Implementing an anti-bribery management system (ABMS) based on ISO 37001 has a number of advantages, including helping the organization avoid or reduce the costs, risks, and damage of being involved in bribery, fostering trust and confidence, encouraging due diligence and morally righteous business practices, etc. You must have the knowledge and abilities necessary to establish, implement, manage, maintain, and continuously enhance an ABMS in order to reap these benefits for your firm. The ISO 37001 Lead Implementer training course is where you should be for that. The training program aims to give participants a thorough understanding of ISO 37001 requirements as well as the best methods and techniques for setting up and maintaining the management system.